City Looks Online Marketing Strategy
City Looks approached us for a website make-over. We sat down with them to discuss their needs and determined they required a custom online marketing strategy.
The package involved a completely new website, content writing, an email based lead generation system and a search engine optimization (SEO) strategy.
We built out an online gift card submission process complete with online payment. Each gift card purchase is stored in their content management system and is assigned a unique ID # which generates a digital certificate. This certificate is emailed to the purchaser and is redeemable once they come to their location.
We have to admit it works very well and really streamlines their internal workflow.
We spent a ton of time re-focusing the content on the website. It was important to bring out the personality behind City Looks in the messaging and text on their site. They are all about ensuring that each customer is treated perfectly! You’ll get the vibe as soon as you walk in their doors.
The SEO strategy we developed focused on 4 major service areas. Each keyword set has its own landing page which helped position them on page 1 of Google.